Rare Earth - One World

Remember a while back when i told you that weird story about Motown offering Bob Seger a whole lot of money to keep in Detroit? Seger himself thought it was too weird, but Berry Gordy wasn't joking.

All sorts of true and false things have been said about the man, but he believed in two things: Detroit, and racial equality. They signed Rare Earth because they believed in them, and lacking an actual subsidiary for all the new white acts they were signing, they named the Rare Earth label after them (and it didn't hurt that they were the first white Motown group to gain some real notoriety).

One World is the album with "I Just Want to Celebrate," and the rest of the album is just as good. It's a serious funk rock album without any of the cheesy "look at us, we're white guys playing funk" garbage so common in the 70s. Rare Earth wasn't a gimmick, and that's why Motown took them seriously in competing with Atlantic and Capitol for a wider audience.

I think Bob Seger would have fit right it, but what do i know? At the end of the day, he probably felt being a small fish in a much bigger ocean was a step in the direction he wanted to go, while Motown might try to rein him in too much. I don't know, i'm not much of a Bob Seger fan anyway. Every once in a while though, Rare Earth hits the spot.

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